Can highway billboard signs change driver behavior?

May 27, 2021
Dozens of states are spending time crafting safety messages using puns or humor to encourage safe driving habits.
A view of a highway billboard sign in Ohio aimed at improving driver behavior.
Courtesy of Matt Bruning/Ohio Department of Transportation

Netflix eyes a billboard company

Apr 6, 2018
Netflix is said to be making an offer on an outdoor advertising company with signs in all the right places, if you are a Hollywood insider. Click the audio player above to hear the full story. 

Billboards surprise motorists with art instead of ads

Feb 16, 2015
Artists hope the signs spur conversations about social and political issues.

Are billboards effective advertising?

Mar 28, 2014
Billboard companies are turning a profit despite the challenge of measuring the effectiveness of the advertisements to influence consumers.