Stories Tagged as
Advertising
Comedian Marc Maron on the Limbaugh controversy
Mar 5, 2012
The comedian on Rush Limbaugh losing his Pro Flowers sponsorship and the effect on free speech that sponsors may wield.
Facebook treats brands like they're people
by
Molly Wood
Mar 1, 2012
Facebook has always had a bit of a slippery relationship to words as we understand them in the English language. Now, brands can chat and have Timelines but still lack corporeal form.
Generation C: A new demographic label for marketers
by
Kai Ryssdal
Feb 24, 2012
Gen X. Gen Y. The Millennials. Nielsen has coined the latest term to describe folks who are between 18 and 34 years old. How useful is the new coinage for marketers?
Purina dog food nabs Pedigree spot at Westminster
Feb 15, 2012
The Westminster Kennel Club dog show dropped longtime sponsor Pedigree, saying its pet adoption theme turned off audience.
Product placement gets the red carpet treatment
by
Kai Ryssdal
Feb 13, 2012
The website Brandchannel's annual Product Placement Awards highlight brand cameos in the year's top films. And as Brandchannel's Abe Sauer says, the purpose of product placement isn't only about the cash.
Facebook ads going mobile
by
Marc Sanchez
Feb 6, 2012
Hooray for interesting advertisements! Or something!
For public good, not for profit.
An open (Face)book
Feb 3, 2012
Facebook announced this week that it'll open its books and sell its shares to the public. What does this mean for Facebook's 800 million users?
Justin Sullivan/Getty Images
The force behind VW's Super Bowl ads
by
Kai Ryssdal
Jan 31, 2012
What's it like to create an ad for the Super Bowl? The ad agency Deutsch L.A. produced a memorable ad for Volkwagen. Chief creative officer Mark Hunter discusses the creative process behind what goes into making those million-dollar commercials.
A look at 2012's Super Bowl ads
by
Fiona Ng
Jan 31, 2012
Mark Hunter, chief creative officer at Deutsch L.A., dissects Volkswagen's 2012 Super Bowl commercial, "The Dog Strikes Back."