Stories Tagged as
Advertising
What’s up with Superbowl commercials?
by
Marc Sanchez
Jan 31, 2012
More importantly, what's this football game that keeps interrupting them?
Justin Timberlake goes golfing with Callaway
by
Eve Troeh
Jan 24, 2012
The ubiquitous global superstar tries to rebrand one of golf's biggest names.
What advertisers are learning about you online
by
Molly Wood
Jan 23, 2012
A new book explores the digital trail you leave behind online and what advertising companies are able to determine from it. Also, tablets and readers spike up dramatically.
AFL-CIO takes the 'union' out of the ads
Jan 20, 2012
The AFL-CIO is broadcasting a new ad campaign aimed at boosting the public image of unions. But unlike in the ads of the past, the union label is conspicuously absent.
How much should I spend? Well, show me a number first.
Jan 16, 2012
Behavioral economist Nick Epley at the University of Chicago tells us what "price anchoring" is -- and how numbers influence our judgment.
iStockphoto
Mid-day Extra: How football games help travel agencies
Jan 12, 2012
According to a recent article in the Vail Daily News, some Colorado area resorts are seeing a bounce in the number of reservations this week because of last weekend's Denver Broncos football game.
Advertising to a digital generation
by
Kai Ryssdal
Jan 12, 2012
Our "Future of TV" series continues with a look at how advertisers target youth through ever-changing mediums.
For public good, not for profit.
CES: Ad agencies invade the geek playground
Jan 10, 2012
For marketers this year, the Consumer Electronics Show is the place to be.
The psychology of 'price anchoring'
Jan 6, 2012
Ever run to the grocery store planning to buy just a gallon of milk, but come out with a cart full of items? A behavior science professor explains the numerical triggers that encourage us to buy more.
iStockphoto
Not exactly aiding relief
by
Scott Tong
Dec 22, 2011
Popular online ads for famine victims don't benefit actual famine victims.