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Nielsen shifts viewer counts to include device watching, finally

Dec 8, 2020
Consumer viewing habits have been changing for the last 15 years. So why did the move take so long, and why now?
Consumer viewing habits have shifted rapidly to watching on phones, tablets and laptops.
Hocus-focus via Getty Images

Why is the new NBA season starting so soon after the last one?

Nov 27, 2020
It's a simple matter of at least $500 million.
LeBron James of the Los Angeles Lakers shoots a 3-pointer against the Miami Heat during the 2020 NBA Finals in the "bubble" on Sept. 30.
Kevin C. Cox/Getty Images

Ratings, ad revenue and the NBA Finals

Jun 2, 2016
The NBA Finals start Thursday, with a rematch between Golden State and Cleveland.
LeBron James of the Cleveland Cavaliers shakes hands with Stephen Curry of the Golden State Warriors after the Warriors defeat the Cavs to win Game 6 of the 2015 NBA Finals at Quicken Loans Arena last year.
Ezra Shaw/Getty Images