Marketplace Tech

with Molly Wood

How LeBron's breakup with Miami started an Instagram craze

June 06, 2018

Steph Curry’s buzzer-beating three-pointer from Game 2 of the NBA Finals has been relived millions of times on Instagram. But not on the Golden State Warriors official account. Or ESPN’s. Or TNT’s for that matter. Instead, the clip blew up on the account called House of Highlights, which has some 9.3 million followers. House of Highlights is doing something that social media managers at major sports networks may be kicking themselves for not doing first. It’s posting highlights from sports, both professional and amateur, all day, every day. Omar Raja started House of Highlights as a way to keep up with his favorite basketball star, LeBron James. He talked about it with Marketplace Tech host Molly Wood. (06/06/2018)

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Host Molly Wood helps listeners understand the business behind the technology that's rewiring our lives.
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