Attention, adults who dig Legos, action figures and other toys: Companies see you.
Dec 21, 2022

Attention, adults who dig Legos, action figures and other toys: Companies see you.

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First, Twitter boss Elon Musk said he'll abide by the results of a poll that showed a majority of users wanting him to step down. We check in on the Colorado River. Also, nostalgia among adults is boosting the toy industry.

Segments From this episode

From Legos to Lite-Brite, toymakers win big with adult nostalgia

Dec 21, 2022
The toy industry's sales are up 30% since the pandemic – with "kidults" driving significant growth.
Star Wars themed Lego sets are displayed on a shelf at a Target store in San Rafael, California.
Justin Sullivan/Getty Images

The team

Meredith Garretson Morbey Senior Producer
Erika Soderstrom Producer
Alex Schroeder Producer
Redmond Carolipio Digital Producer
Ariana Rosas Producer
Jarrett Dang Digital Producer (gone fishing)
Jesson Duller Media Producer
Nick Esposito Media Producer
Katie Barnfield Producer, BBC
James Graham Producer, BBC
Jo Critcher Producer, BBC