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You still can’t go to concerts, so what do you do for your live music fix? Millions of people are turning to Verzuz, a live webcast on Instagram and Apple Music, created by the producers Timbaland and Swizz Beatz. It pits two music icons — like T-Pain vs. Lil Jon, Snoop Dogg vs. DMX, and Brandy vs. Monica — against one another in live performance of their songs.
So the way this works is kind of like the artists are doing karaoke to their own music and each other’s. These are called battles, but they’re more like lovefests.
During Snoop Dogg vs. DMX, Snoop is standing, he’s bouncing, he’s rapping along to DMX’s song.
There have been a bunch of these. Brandy vs. Monica’s battle got 1.2 million simultaneous views on Instagram, and more than a million people tweeted about it.
“They had 22 million streams in the U.S., and they were up overall … about 300, 400%,” said Larry Jackson, the global creative director at Apple Music, which has partnered with Verzuz. “They owned the entire R&B chart on Apple Music albums and songs.”
Jackson says Snoop’s album also climbed the charts. He thinks Verzuz could be around for a long time.
“Concerts won’t be returning for at least another year,” Jackson said. “So I think all of the societal circumstances are setting this up for this to be a long-running concept.”
Maybe one reason these battles have been so successful is that they’re coming at a time when we really need them.
“They have been moments in which people have been able to transcend what has been tragedy and find a way to cope when we have physically been cut off,” said Tammy Kernodle, professor of musicology at Miami University in Ohio.
In particular, the Black community. The idea came from two Black producers — Timbaland and Swizz Beatz. It highlights Black artists. It’s a celebration of Black culture and music and enterprise.
In her battle with John Legend, Alicia Keys talked about Verzuz this way.
“This is such a powerful platform and there’s no denying it — 100% Black-owned,” Keys said.
The next battle is this Sunday: Gladys Knight vs. Patti LaBelle at 8 p.m. Eastern.
COVID-19 Economy FAQs
Millions of Americans are unemployed, but businesses say they are having trouble hiring. Why?
This economic crisis is unusual compared to traditional recessions, according to Daniel Zhao, senior economist with Glassdoor. “Many workers are still sitting out of the labor force because of health concerns or child care needs, and that makes it tough to find workers regardless of what you’re doing with wages or benefits,” Zhao said. “An extra dollar an hour isn’t going to make a cashier with preexisting conditions feel that it’s safe to return to work.” This can be seen in the restaurant industry: Some workers have quit or are reluctant to apply because of COVID-19 concerns, low pay, meager benefits and the stress that comes with a fast-paced, demanding job. Restaurants have been willing to offer signing bonuses and temporary wage increases. One McDonald’s is even paying people $50 just to interview.
Could waiving patents increase the global supply of COVID-19 vaccines?
India and South Africa have introduced a proposal to temporarily suspend patents on COVID-19 vaccines. Backers of the plan say it would increase the supply of vaccines around the world by allowing more countries to produce them. Skeptics say it’s not that simple. There’s now enough supply in the U.S that any adult who wants a shot should be able to get one soon. That reality is years away for most other countries. More than 100 countries have backed the proposal to temporarily waive COVID-19 vaccine patents. The U.S isn’t one of them, but the White House has said it’s considering the idea.
Can businesses deny you entry if you don’t have a vaccine passport?
As more Americans get vaccinated against COVID-19 and the economy continues reopening, some businesses are requiring proof of vaccination to enter their premises. The concept of a vaccine passport has raised ethical questions about data privacy and potential discrimination against the unvaccinated. However, legal experts say businesses have the right to deny entrance to those who can’t show proof.
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