The other day, on her weekly shopping trip to Costco, Christy Ruiz wore an oversize T-shirt, leggings and fuzzy slippers.
Yeah, slippers. Outside of the house.
“It didn’t even dawn on me to not wear my slippers,” she said.
Ruiz lives in Orange County, California, with her husband and their two kids.
“My husband is the kind of man who notices things like that,” she said. “And normally he probably would have sent out some sly comment like, ‘Oh, you’re gonna wear those? Like, that’s a bold statement.’ Nope, he didn’t even notice either. He was like, ‘Whatever.’ ”
Ruiz, who’s a middle-school teacher, has not been buying clothes since this whole thing started. She doesn’t want to spend the money, but she’s also kind of like, what’s the point?
“In my normal, non-coronavirus-quarantine life, I’m leaving the house five days a week, I’m going out, and so yeah, I’m putting on makeup and I’m making myself look cute and whatnot. But it is different now,” she said.
There’s nowhere to go and no one to see.
Sales at clothing retailers dropped by 50% in March. This is one reason.
When I talked to Chris Albu, a tech company executive in Chicago, he was supposed to be in Hawaii on vacation with his wife, Krissa, and their 11-year-old son, Teddy, who has a habit of growing out of his swimsuits.
“We were going to have to buy him a couple new suits,” Albu said. “All of us would need new gear for a new trip and gotta look good at night, and finally, an appropriate setting for a Hawaiian shirt too.”
With everything on lockdown, they’ve bought no Hawaiian shirts or swimsuits. Or Easter outfits. Or new button-downs for Albu to wear to the office. He’s been wearing the same thing, day after day.
“My wife’s actually dubbed it my ‘uniform.’ You know, black sweats and a great gray sweatshirt.”
It’s something a lot of us take as a given. You get dressed in the morning. You try to look good. Why? Because you have an audience.
Robyn Murphy lives in Willington, Connecticut, and teaches at a community college.
“I always wore business slacks. I would often wear a suit jacket with it,” she said. “I would never wear, you know, anything more dressed-down, because we have to be perceived as this authority figure.”
Now that she’s doing audio-only lectures, she wears her pajamas all day. She admits that it can be kind of depressing.
Because what you wear — whether it’s a suit or a fancy dress or sweatpants — can put you in a certain mindset.
“Clothing does make you feel things,” said Denise Green, a fashion anthropologist at Cornell University. “Clothing can change your mood. It has dramatic psychological impact.”
Every night since the lockdown, she and her partner, Joan, have been getting dressed up for dinner. She’ll put on a vintage cocktail dress. Joan will wear a button-down shirt and trousers. They make it an event — like they’re going on a date.
She says life feels surreal right now. There’s no routine.
“And part of helping me to develop routine, and essentially a kind of coping mechanism for dealing with the uncertainty that we’re experiencing right now, is getting dressed every day,” Green said.
It seems like some clothing companies understand the psychology at play here. I’ve been getting promotional emails from LOFT telling me to “treat myself” and from Target advertising its “mood-boosting” graphic T-shirts.
Of course, you don’t have to buy new clothes to get dressed. You can just grab something from your closet.
Maybe not the pajamas, though.
COVID-19 Economy FAQs
How many people are flying? Has traveled picked up?
Flying is starting to recover to levels the airline industry hasn’t seen in months. The Transportation Security Administration announced on Oct. 19 that it’s screened more than 1 million passengers on a single day — its highest number since March 17. The TSA also screened more than 6 million passengers last week, its highest weekly volume since the start of the COVID-19 pandemic. While travel is improving, the TSA announcement comes amid warnings that the U.S. is in the third wave of the coronavirus. There are now more than 8 million cases in the country, with more than 219,000 deaths.
How are Americans feeling about their finances?
Nearly half of all Americans would have trouble paying for an unexpected $250 bill and a third of Americans have less income than before the pandemic, according to the latest results of our Marketplace-Edison Poll. Also, 6 in 10 Americans think that race has at least some impact on an individual’s long-term financial situation, but Black respondents are much more likely to think that race has a big impact on a person’s long-term financial situation than white or Hispanic/Latinx respondents.
Find the rest of the poll results here, which cover how Americans have been faring financially about six months into the pandemic, race and equity within the workplace and some of the key issues Trump and Biden supporters are concerned about.
What’s going to happen to retailers, especially with the holiday shopping season approaching?
A report out recently from the accounting consultancy BDO USA said 29 big retailers filed for bankruptcy protection through August. And if bankruptcies continue at that pace, the number could rival the bankruptcies of 2010, after the Great Recession. For retailers, the last three months of this year will be even more critical than usual for their survival as they look for some hope around the holidays.
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