COVID-19

Puzzle sales are peaking during COVID-19 quarantine

Kristin Schwab Apr 10, 2020
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Ravensburger, the global market leader in puzzle making, says sales are up 370%. Ina Fassbender/AFP via Getty Images
COVID-19

Puzzle sales are peaking during COVID-19 quarantine

Kristin Schwab Apr 10, 2020
Ravensburger, the global market leader in puzzle making, says sales are up 370%. Ina Fassbender/AFP via Getty Images
HTML EMBED:
COPY

Have you played a board game in the past couple of weeks? Maybe you’re putting together a jigsaw puzzle? You’re definitely not alone.

Puzzles are selling out fast. Demand for them is surging and many stores can’t keep stock on the shelves. At Ravensburger, the global market leader, sales are up 370%. “We’re pretty much experiencing Christmastime at Easter,” CEO Filip Francke said.

The first puzzles to sell out were cozy scenes in front of the fireplace. Next were ones of dreamy, far-away places. Another popular category is expert-level puzzles that are, for instance, of nothing but bright orange mac and cheese.

“Maybe it’s that satisfaction of completing something in an otherwise kind of messy world around you,” Francke said.

The other reasons they’re popular are not so puzzling. 

“It’s very therapeutic [for a lot of folks] because it’s a simplistic play pattern that’s tech free, it’s screen free,” said James Zahn, senior editor at The Toy Insider.

The sales boom isn’t just good for puzzle makers. As big retailers sell out, it’s also helping small toy shops grab a piece of the puzzle.

COVID-19 Economy FAQs

New COVID-19 cases and deaths in the U.S. are on the rise. How are Americans reacting?

Johns Hopkins University reports the seven-day average of new cases hit 68,767 on Sunday  — a record — eclipsing the previous record hit in late July during the second, summer wave of infection. A funny thing is happening with consumers though: Even as COVID-19 cases rise, Americans don’t appear to be shying away from stepping indoors to shop or eat or exercise. Morning Consult asked consumers how comfortable they feel going out to eat, to the shopping mall or on a vacation. And their willingness has been rising. Surveys find consumers’ attitudes vary by age and income, and by political affiliation, said Chris Jackson, who heads up polling at Ipsos.

How many people are flying? Has traveled picked up?

Flying is starting to recover to levels the airline industry hasn’t seen in months. The Transportation Security Administration announced on Oct. 19 that it’s screened more than 1 million passengers on a single day — its highest number since March 17. The TSA also screened more than 6 million passengers last week, its highest weekly volume since the start of the COVID-19 pandemic. While travel is improving, the TSA announcement comes amid warnings that the U.S. is in the third wave of the coronavirus. There are now more than 8 million cases in the country, with more than 219,000 deaths.

How are Americans feeling about their finances?

Nearly half of all Americans would have trouble paying for an unexpected $250 bill and a third of Americans have less income than before the pandemic, according to the latest results of our Marketplace-Edison Poll. Also, 6 in 10 Americans think that race has at least some impact on an individual’s long-term financial situation, but Black respondents are much more likely to think that race has a big impact on a person’s long-term financial situation than white or Hispanic/Latinx respondents.

Find the rest of the poll results here, which cover how Americans have been faring financially about six months into the pandemic, race and equity within the workplace and some of the key issues Trump and Biden supporters are concerned about.

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