How being a presidential “front-runner” helps with fundraising

Kimberly Adams Feb 25, 2020
HTML EMBED:
COPY
The Democratic presidential primary debate on Feb. 19, 2020 in Las Vegas, Nevada. Mario Tama/Getty Images

How being a presidential “front-runner” helps with fundraising

Kimberly Adams Feb 25, 2020
The Democratic presidential primary debate on Feb. 19, 2020 in Las Vegas, Nevada. Mario Tama/Getty Images
HTML EMBED:
COPY

The Democrats running for president have another debate tonight. After a strong showing in the first three voting states, many pundits see Sen. Bernie Sanders as the front-runner, which has consequences for fundraising.

Despite the record amounts of cash flowing into the presidential race, people are afraid of turning over their money to a candidate who might not survive.

“When you have somebody that suddenly shifts into a front runner position, that money gets off the couch and gets involved,” said Cameron Shelton, professor of political economy at Claremont McKenna College.

He said the research shows what you might expect: donors want to back a winner.

“Relatively small changes in polling translate into big changes in the perceived chance of victory,” Shelton said. “Those translate into an avalanche of money.”

And when the media gives more attention to the candidate in the lead, it can affect people who are already donating to other candidates.

“There is a self-fulfilling prophecy in there,” said Casey Dominguez, professor of political science at the University of San Diego.

“If people perceive that Amy Klobuchar or Elizabeth Warren or Joe Biden or Pete Buttigieg are not competitive, they might stop giving them money,” Dominguez said. And that, she added, will really make them uncompetitive.

As a nonprofit news organization, our future depends on listeners like you who believe in the power of public service journalism.

Your investment in Marketplace helps us remain paywall-free and ensures everyone has access to trustworthy, unbiased news and information, regardless of their ability to pay.

Donate today — in any amount — to become a Marketplace Investor. Now more than ever, your commitment makes a difference.

There’s a LOT to celebrate!

It’s National Pumpkin Spice Day, the last day of our fall fundraiser, and thousands of fans like you have invested in Marketplace.

You inspire us, and your support makes us stronger, especially now.