Find the latest episode of "The Uncertain Hour" here. Listen

Why one children’s company is betting on cultural pride

Kai Ryssdal, Andie Corban, and Maria Hollenhorst Dec 9, 2019
HTML EMBED:
COPY
Steven Wolfe Pereira and Susie Jaramillo at Encantos Media's Manhattan office. Maria Hollenhorst/Marketplace

Why one children’s company is betting on cultural pride

Kai Ryssdal, Andie Corban, and Maria Hollenhorst Dec 9, 2019
Steven Wolfe Pereira and Susie Jaramillo at Encantos Media's Manhattan office. Maria Hollenhorst/Marketplace
HTML EMBED:
COPY

Census data released this year shows that for the first time ever, non-Hispanic white Americans make up less than half of the population under age 15. However, marginalized communities remain vastly underrepresented in kids’ books and television.

“Marketplace” host Kai Ryssdal spoke with longtime friends Steven Wolfe Pereira and Susie Jaramillo, co-founders of Encantos Media Studios. They, along with their spouses, realized there wasn’t much entertainment made for multicultural families like theirs, and decided to make a direct-to-consumer company for diverse kids’ entertainment.

“It was so clear that when it came to content, there was such a blank canvas,” said Jaramillo, Encantos’ chief creative officer.

Canticos, an Encantos brand that specializes in bilingual nursery rhymes, has an Emmy-nominated digital video series, toys, apps and more.

This chicken, or pollito, plays the same nursery rhyme in English and Spanish. (Maria Hollenhorst/Marketplace)

“We want to build brands that are purpose driven and that are inspired by culture,” Wolfe Pereira, CEO, said. “The global trends are for things to be more diverse, more direct to consumer and more digital.”

Click the audio player above to hear the interview.

News and information you need, from a source you trust.

In a world where it’s easier to find disinformation than real information, trustworthy journalism is critical to our democracy and our everyday lives. And you rely on Marketplace to be that objective, credible source, each and every day.

This vital work isn’t possible without you. Marketplace is sustained by our community of Investors—listeners, readers, and donors like you who believe that a free press is essential – and worth supporting.

Stand up for independent news—become a Marketplace Investor today with a donation in any amount.