Why Peloton users might give the company a competitive edge

Kai Ryssdal and Sean McHenry Nov 18, 2019
Share Now on:
HTML EMBED:
COPY
Peloton advertisements often feature luxury apartments, but its users come from different walks of life. Courtesy of Peloton

Why Peloton users might give the company a competitive edge

Kai Ryssdal and Sean McHenry Nov 18, 2019
Peloton advertisements often feature luxury apartments, but its users come from different walks of life. Courtesy of Peloton
Share Now on:
HTML EMBED:
COPY

Stocks for fitness tech company Peloton closed at $30.25 Monday, the first time that the company’s stock price surpassed its initial public offering price since it went public in September.

Peloton, which is probably best known for its exercise bikes that allow users to stream cycling classes in their living rooms, has had a bumpy few months on Wall Street. But the company may have one thing going for it: a passionate customer base.

Amanda Mull looked into Peloton and the community surrounding it for The Atlantic. She spoke to “Marketplace” host Kai Ryssdal about the Peloton experience and what that might mean for the fitness company in the long term.

Click the audio player above to hear the interview.

If you’re a member of your local public radio station, we thank you — because your support helps those stations keep programs like Marketplace on the air.  But for Marketplace to continue to grow, we need additional investment from those who care most about what we do: superfans like you.

Your donation — as little as $5 — helps us create more content that matters to you and your community, and to reach more people where they are – whether that’s radio, podcasts or online.

When you contribute directly to Marketplace, you become a partner in that mission: someone who understands that when we all get smarter, everybody wins.

We’re here for you.

As COVID-19 reshapes our economy, our newsletter will help you unpack the news from the day.