Why Peloton users might give the company a competitive edge

Kai Ryssdal and Sean McHenry Nov 18, 2019
HTML EMBED:
COPY
Peloton advertisements often feature luxury apartments, but its users come from different walks of life. Courtesy of Peloton

Why Peloton users might give the company a competitive edge

Kai Ryssdal and Sean McHenry Nov 18, 2019
Peloton advertisements often feature luxury apartments, but its users come from different walks of life. Courtesy of Peloton
HTML EMBED:
COPY

Stocks for fitness tech company Peloton closed at $30.25 Monday, the first time that the company’s stock price surpassed its initial public offering price since it went public in September.

Peloton, which is probably best known for its exercise bikes that allow users to stream cycling classes in their living rooms, has had a bumpy few months on Wall Street. But the company may have one thing going for it: a passionate customer base.

Amanda Mull looked into Peloton and the community surrounding it for The Atlantic. She spoke to “Marketplace” host Kai Ryssdal about the Peloton experience and what that might mean for the fitness company in the long term.

Click the audio player above to hear the interview.

As a nonprofit news organization, our future depends on listeners like you who believe in the power of public service journalism.

Your investment in Marketplace helps us remain paywall-free and ensures everyone has access to trustworthy, unbiased news and information, regardless of their ability to pay.

Donate today — in any amount — to become a Marketplace Investor. Now more than ever, your commitment makes a difference.