Food cannons and goat yoga: Farmers get creative for profits

Kai Ryssdal and Bennett Purser Sep 16, 2019
HTML EMBED:
COPY
A farmer in La Union, New Mexico, built a 10-acre corn maze in 2000 as a way to supplement their income. Joe Raedle/Newsmakers

Food cannons and goat yoga: Farmers get creative for profits

Kai Ryssdal and Bennett Purser Sep 16, 2019
A farmer in La Union, New Mexico, built a 10-acre corn maze in 2000 as a way to supplement their income. Joe Raedle/Newsmakers
HTML EMBED:
COPY

Since the trade war has dragged down the price of certain crops, some farmers are hoping to cash in on the fun this season. It’s called “agritainment,” when farms open attractions like corn mazes, hayrides and pumpkin patches.

But these days, newer thrills are being offered, like shooting produce out of cannons and goat yoga. In some cases, selling corn as cannon ammunition is making more money per ear right now than selling it as food.

Adam Thompson wrote about agritainment and the food cannons for the Wall Street Journal. He spoke to “Marketplace” host Kai Ryssdal about the business and how much money farmers can really make by letting people shoot corn out of a cannon.

“You’re not going to save the farm with a food cannon, but it’s getting people to come to the farm to have fun. Then they might buy more than would have otherwise.”

The Wall Street Journal’s Adam Thompson

Click the audio player above to hear the full story.

We’re here to help you navigate this changed world and economy.

Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.

In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.

Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.