Food cannons and goat yoga: Farmers get creative for profits
Food cannons and goat yoga: Farmers get creative for profits
Since the trade war has dragged down the price of certain crops, some farmers are hoping to cash in on the fun this season. It’s called “agritainment,” when farms open attractions like corn mazes, hayrides and pumpkin patches.
But these days, newer thrills are being offered, like shooting produce out of cannons and goat yoga. In some cases, selling corn as cannon ammunition is making more money per ear right now than selling it as food.
Adam Thompson wrote about agritainment and the food cannons for the Wall Street Journal. He spoke to “Marketplace” host Kai Ryssdal about the business and how much money farmers can really make by letting people shoot corn out of a cannon.
“You’re not going to save the farm with a food cannon, but it’s getting people to come to the farm to have fun. Then they might buy more than would have otherwise.”
The Wall Street Journal’s Adam Thompson
Click the audio player above to hear the full story.
Stories You Might Like
Marketplace is on a mission.
We believe Main Street matters as much as Wall Street, economic news is made relevant and real through human stories, and a touch of humor helps enliven topics you might typically find…well, dull.
Through the signature style that only Marketplace can deliver, we’re on a mission to raise the economic intelligence of the country—but we don’t do it alone. We count on listeners and readers like you to keep this public service free and accessible to all. Will you become a partner in our mission today?
