Ferrero seeks more U.S. shelf space with Kellogg deal

Amy Scott Apr 1, 2019
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Jars of Nutella are displayed on a shelf at a market in San Francisco, California.    Justin Sullivan/Getty Images

Ferrero seeks more U.S. shelf space with Kellogg deal

Amy Scott Apr 1, 2019
Jars of Nutella are displayed on a shelf at a market in San Francisco, California.    Justin Sullivan/Getty Images
HTML EMBED:
COPY

The Italian company — maker of global staple, Nutella — is buying several cookie and snack brands from Kellogg Co., which is trying to focus on other hit brands, like Cheez-It crackers. The deal will give Ferrero more visibility in snack aisles across the U.S.

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