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Ferrero seeks more U.S. shelf space with Kellogg deal
The Italian company — maker of global staple, Nutella — is buying several cookie and snack brands from Kellogg Co., which is trying to focus on other hit brands, like Cheez-It crackers. The deal will give Ferrero more visibility in snack aisles across the U.S. Click the audio player above to hear the full story.
Nutella wants out of the FDA's dessert category
Ferrero says most people put its spread on toast, not ice cream.
Hold the spoon -- World Nutella Day back on after being called off
Nutella-maker Ferrero called for an end to the day celebrating the chocolate hazelnut treat, then backed off.