Ferrero seeks more U.S. shelf space with Kellogg deal

Apr 1, 2019
The Italian company — maker of global staple, Nutella — is buying several cookie and snack brands from Kellogg Co., which is trying to focus on other hit brands, like Cheez-It crackers. The deal will give Ferrero more visibility in snack aisles across the U.S. Click the audio player above to hear the full story.
Jars of Nutella are displayed on a shelf at a market in San Francisco, California. 

 
Justin Sullivan/Getty Images

Nutella wants out of the FDA's dessert category

Nov 3, 2016
Ferrero says most people put its spread on toast, not ice cream.
Jars of Nutella are displayed on a shelf at a market in San Francisco, California. 

 
Justin Sullivan/Getty Images

Hold the spoon -- World Nutella Day back on after being called off

May 21, 2013
Nutella-maker Ferrero called for an end to the day celebrating the chocolate hazelnut treat, then backed off.

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