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Make Me Smart with Kai and Molly

Episode 136: VC hype vs. Wall Street

Oct 22, 2019

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Marketplace Tech

How to predict box office numbers for movies like "Captain Marvel"?

Renata Sago Mar 8, 2019
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In this file photo taken on March 4, 2019 US actress Brie Larson attends the world premiere of "Captain Marvel" in Hollywood, California.
Robyn Beck/AFP/Getty Images

The new action movie “Captain Marvel” hits theaters today. Some analysts have spent months predicting how well the film might do. Box Office Media, a company which projects and tracks opening numbers, expects the superhero movie could bring in more than $160 million dollars in its first weekend. But just how do box-office tracking companies make these predictions well before anybody sets foot in a movie theater?

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