The countdown is on- we need to raise $200,000- help us reach our goal by midnight. Donate Now

Online stores get physical

Reema Khrais Feb 16, 2018
HTML EMBED:
COPY

Online stores get physical

Reema Khrais Feb 16, 2018
HTML EMBED:
COPY

Despite all the doomsday headlines about the so-called retail apocalypse, there is a growing trend: online-first retailers expanding their physical footprints. Warby Parker, which first began selling eyeglasses online, plans to have nearly 100 stores across the U.S. by the end of the year. Here’s why — and how — retailers like Warby are making this transition.

Click the audio player above for the full story.

There’s a lot happening in the world.  Through it all, Marketplace is here for you. 

You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible. 

Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.