Listen To The Story
Marketplace

Macy's flagship store in New York’s Herald Square now requires an online reservation for visits with Santa. "Santa's a popular guy," goes the explanation. Some 250,000 visitors come to Macy's "Santaland" each year, according to the company. Santa visits are a big draw and can translate into big sales for retailers.

Click the audio player above to hear the full story.

“I think the best compliment I can give is not to say how much your programs have taught me (a ton), but how much Marketplace has motivated me to go out and teach myself.” – Michael in Arlington, VA

As a nonprofit news organization, what matters to us is the same thing that matters to you: being a source for trustworthy, independent news that makes people smarter about business and the economy. So if Marketplace has helped you understand the economy better, make more informed financial decisions or just encouraged you to think differently, we’re asking you to give a little something back.

Become a Marketplace Investor today – in whatever amount is right for you – and keep public service journalism strong. We’re grateful for your support.

Follow Tracey Samuelson at @tdsamuelson