Listen To The Story
Marketplace

Macy's flagship store in New York’s Herald Square now requires an online reservation for visits with Santa. "Santa's a popular guy," goes the explanation. Some 250,000 visitors come to Macy's "Santaland" each year, according to the company. Santa visits are a big draw and can translate into big sales for retailers.

Click the audio player above to hear the full story.

Follow Tracey Samuelson at @tdsamuelson