Get ready for a higher-end cup of coffee

Marielle Segarra Dec 2, 2016
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The interior of a Starbucks Reserve Roasting Room and Tasting Room. Flickr

Get ready for a higher-end cup of coffee

Marielle Segarra Dec 2, 2016
The interior of a Starbucks Reserve Roasting Room and Tasting Room. Flickr
HTML EMBED:
COPY

Starbucks CEO Howard Schultz is stepping out of daily operations at the coffee company to focus on the rollout of a new premium coffee brand, Starbucks Reserve. Schultz compared the effort to Ralph Lauren’s launch of his high-end Purple label. But how has that brand done? And what lessons does Ralph Lauren have for Howard Schultz?

Click the above audio player to hear the full story.

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