What will the election mean to holiday sales?

Marielle Segarra Nov 21, 2016
HTML EMBED:
COPY
Shoppers leave a Target store after the start of a Black Friday sale during Thanksgiving evening in Los Angeles, California on November 26, 2015.  MARK RALSTON/AFP/Getty Images

What will the election mean to holiday sales?

Marielle Segarra Nov 21, 2016
Shoppers leave a Target store after the start of a Black Friday sale during Thanksgiving evening in Los Angeles, California on November 26, 2015.  MARK RALSTON/AFP/Getty Images
HTML EMBED:
COPY

Last week, retailers including Target and Best Buy reported stronger-than-expected third-quarter sales, adding to optimistic forecasts for the holiday season. The National Retail Federation predicts a 3.6 percent gain this year over last. The possible fly in the ointment? Uncertainty about consumer behavior in the aftermath of Donald Trump’s election. To get a sense of what’s happening on the ground, we visited pop-up holiday market in New York City.

Click the audio player to listen to the full story. 

As a nonprofit news organization, our future depends on listeners like you who believe in the power of public service journalism.

Your investment in Marketplace helps us remain paywall-free and ensures everyone has access to trustworthy, unbiased news and information, regardless of their ability to pay.

Donate today — in any amount — to become a Marketplace Investor. Now more than ever, your commitment makes a difference.