What will the election mean to holiday sales?

Marielle Segarra Nov 21, 2016
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Shoppers leave a Target store after the start of a Black Friday sale during Thanksgiving evening in Los Angeles, California on November 26, 2015.  MARK RALSTON/AFP/Getty Images

What will the election mean to holiday sales?

Marielle Segarra Nov 21, 2016
Shoppers leave a Target store after the start of a Black Friday sale during Thanksgiving evening in Los Angeles, California on November 26, 2015.  MARK RALSTON/AFP/Getty Images
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Last week, retailers including Target and Best Buy reported stronger-than-expected third-quarter sales, adding to optimistic forecasts for the holiday season. The National Retail Federation predicts a 3.6 percent gain this year over last. The possible fly in the ointment? Uncertainty about consumer behavior in the aftermath of Donald Trump’s election. To get a sense of what’s happening on the ground, we visited pop-up holiday market in New York City.

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