Consumers appear to be spreading their holiday spending across more days, heeding advice to get their orders in early.
Retailers have their own reasons to get people to do their holiday shopping early. It's not all supply chain.
Some retailers are even starting their Black Friday deals today.
They're trying to make a profit selling less stuff, but holding the line on prices.
Personal touches, virtual community events and free shipping can go a long way.
A federal commission is investigating.
Walmart, Target and Best Buy won't open on the holiday this year to jump-start the traditional extreme-shopping weekend.
Even though they grew up on mobile, today's teens seem to still enjoy the social aspect of shopping in person.