As COVID-19 reshapes our economy, our newsletter will help you unpack the news from the day.
Facebook is kicking off its annual F8 conference Tuesday in San Francisco and it’s rumored to have something in store that would allow businesses on Facebook to use chatbots – those automated assistants you may have run into on some websites that often appear as a little chat window that asks if it can help you with something.
Chatbots are becoming increasingly popular and the companies that develop the software behind them are attracting serious venture capital money. “IBM Watson has something called the the IBM Watson Engagement Advisor, which actually provides the opportunity for people to buy insurance or answer questions for customer service. There’s a company called X.AI that just picked up $23 million in venture capital for its artificial intelligene program which acts as a mail based chatbot to help you schedule meetings. There’s other companies like IPsoft,” said Dave Schubmehl, research director at IDC for cognitive systems and content analytics.
Chatbots are the latest, greatest attempt to improve a user experience without having to hire legions of hand holding customer service operatives. There’s already a long list of ways businesses try to answer customer questions without actually having to talk to customers: frequently asked questions pages, automated phone robots, social media Q&A forums.
Chatbots “give the human the illusion that they are communicating with an entity that understands and can generate sentences that make sense,” said Yolanda Gil, research professor of computer science at the University of Southern California and chair of the special interest group on artificial intelligence of the Association for Computing Machinery.
“I think what’s exciting is people have gotten used to communicating with computers in a way that makes the computer invisible – if you’re able to communicate through a conversation you don’t have a keyboard you don’t have anything in front of you, you can do it from phone, and the computer kind of disappears from the environment,” said Professor Gil. “This is an exciting vision for computing, it’s not this device you have to carry around or sit in front of, it’s surrounding your environment, and it’s very natural.”
Chatbots have actually been in development since the sixties. But all the different technologies behind them have been improving rapidly over the past several years, which has led observers like Phil Libin, managing director at venture capital firm General Catalyst and founder of Evernote, to see a tipping point.
“Natural language processing, AI, messaging, the ubiquity of API, these five or six things got to a point just in 2016 where they’re over the good enough threshold,” said Libin. He says that’s what happened with smartphones, and it’s happening with bots.
“If you look at every technological advance,” said Libin, “the big jumps forward were when something becomes easier, has less friction, becomes more natural than whatever it replaced – so email from normal mail, chat from email, smartphone apps from desktop apps, I think bots are the next evolution of making something more natural.”
Will bots eventually replace humans? Maybe, but it also might make their jobs more interesting, said Gil. Mundane, rote questions would be handled by bots, whereas more complex, interesting questions would be routed up to humans.
In any event, cautioned IDC’s Schubmehl, “this is early days yet; these systems aren’t general purpose.”
Bots can have conversations or solve specific problems. The further away from their niche of expertise, the less well they do. C3PO is still a ways off.
If you’re a member of your local public radio station, we thank you — because your support helps those stations keep programs like Marketplace on the air. But for Marketplace to continue to grow, we need additional investment from those who care most about what we do: superfans like you.
Your donation — as little as $5 — helps us create more content that matters to you and your community, and to reach more people where they are – whether that’s radio, podcasts or online.
When you contribute directly to Marketplace, you become a partner in that mission: someone who understands that when we all get smarter, everybody wins.