Turner Broadcasting, the parent company of CNN, recently unveiled a “courageous” new plan for funding the news; they’ll let advertisers pay for stories about themselves. It’s a controversial business model that has been adopted by multiple news agencies in the wake of the recession.
Soon, branded media will be available on multiple platforms: TV, the web and Snapchat. CNN is no stranger to branded content, but now production will be managed entirely in-house.
Marketplace’s Adriene Hill talks with Molly Wood about the potential impact that the recent announcement could have on the way you get the news. Click play above to hear their conversation.
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