Brace yourselves; more branded news is coming
Turner Broadcasting, the parent company of CNN, recently unveiled a “courageous” new plan for funding the news; they’ll let advertisers pay for stories about themselves. It’s a controversial business model that has been adopted by multiple news agencies in the wake of the recession.
Soon, branded media will be available on multiple platforms: TV, the web and Snapchat. CNN is no stranger to branded content, but now production will be managed entirely in-house.
Marketplace’s Adriene Hill talks with Molly Wood about the potential impact that the recent announcement could have on the way you get the news. Click play above to hear their conversation.
Can you tell the difference between an ad and “real” news? Find out by taking our quiz below:
Stories You Might Like
Marketplace is on a mission.
We believe Main Street matters as much as Wall Street, economic news is made relevant and real through human stories, and a touch of humor helps enliven topics you might typically find…well, dull.
Through the signature style that only Marketplace can deliver, we’re on a mission to raise the economic intelligence of the country—but we don’t do it alone. We count on listeners and readers like you to keep this public service free and accessible to all. Will you become a partner in our mission today?
