Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace

What makes the dollar strong?

Aug 23, 2019

Latest Episodes

Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Download
HTML Embed
HTML EMBED
Click to Copy
Download
HTML Embed
HTML EMBED
Click to Copy
This Is Uncomfortable
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy

Brace yourselves; more branded news is coming

Molly Wood and Austin Cross Jun 9, 2015
Share Now on:
HTML EMBED:
COPY

Turner Broadcasting, the parent company of CNN, recently unveiled a “courageous” new plan for funding the news; they’ll let advertisers pay for stories about themselves. It’s a controversial business model that has been adopted by multiple news agencies in the wake of the recession.

 

Soon, branded media will be available on multiple platforms: TV, the web and Snapchat. CNN is no stranger to branded content, but now production will be managed entirely in-house. 

Marketplace’s Adriene Hill talks with Molly Wood about the potential impact that the recent announcement could have on the way you get the news. Click play above to hear their conversation.


Can you tell the difference between an ad and “real” news? Find out by taking our quiz below: 

If you’re a member of your local public radio station, we thank you — because your support helps those stations keep programs like Marketplace on the air.  But for Marketplace to continue to grow, we need additional investment from those who care most about what we do: superfans like you.

Your donation — as little as $5 — helps us create more content that matters to you and your community, and to reach more people where they are – whether that’s radio, podcasts or online.

When you contribute directly to Marketplace, you become a partner in that mission: someone who understands that when we all get smarter, everybody wins.