All NEW Investors: Your gift matched $ for $ this week! GIVE NOW

Brace yourselves; more branded news is coming

Molly Wood and Austin Cross Jun 9, 2015
HTML EMBED:
COPY

Brace yourselves; more branded news is coming

Molly Wood and Austin Cross Jun 9, 2015
HTML EMBED:
COPY

Turner Broadcasting, the parent company of CNN, recently unveiled a “courageous” new plan for funding the news; they’ll let advertisers pay for stories about themselves. It’s a controversial business model that has been adopted by multiple news agencies in the wake of the recession.

 

Soon, branded media will be available on multiple platforms: TV, the web and Snapchat. CNN is no stranger to branded content, but now production will be managed entirely in-house. 

Marketplace’s Adriene Hill talks with Molly Wood about the potential impact that the recent announcement could have on the way you get the news. Click play above to hear their conversation.


Can you tell the difference between an ad and “real” news? Find out by taking our quiz below: 

We’re here to help you navigate this changed world and economy.

Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.

In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.

Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.