Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report

Cashing in on e-scooter excitement

Jul 16, 2019

Latest Episodes

Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Download
HTML Embed
HTML EMBED
Click to Copy
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report

Starbucks amends (but doesn’t end) race initiative

Noel King Mar 23, 2015
Share Now on:
HTML EMBED:
COPY
Starbucks has announced a program with 16 other companies that aims to hire young people who are not in school and are unemployed.
(Peter Parks/AFP/Getty Images)

Starbucks is ending the most controversial piece of its ‘Race Together’ initiativeBaristas will no longer be encouraged to write or place stickers on customers’ cups, and engage them in conversations about race and ethnicity. CEO Howard Schulz said in an open letter that the company will continue to hold forums on race, and commit to hiring 10,000 “opportunity youth.”

Paul Argenti, a professor of corporate communication at Dartmouth’s Tuck School, says the widespread online mockery Starbucks endured will likely dissuade other companies who might have considered launching similar initiatives. 

“What Starbucks does is not something that everyone else is going to do unless it’s wildly successful,” Argenti says. “And unfortunately I think this is a setback for something that was a fairly bold idea and will make other companies cautious.”

 

If you’re a member of your local public radio station, we thank you — because your support helps those stations keep programs like Marketplace on the air.  But for Marketplace to continue to grow, we need additional investment from those who care most about what we do: superfans like you.

Your donation — as little as $5 — helps us create more content that matters to you and your community, and to reach more people where they are – whether that’s radio, podcasts or online.

When you contribute directly to Marketplace, you become a partner in that mission: someone who understands that when we all get smarter, everybody wins.