Download
HTML Embed
HTML EMBED
Click to Copy

Latest Episodes

Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Download
HTML Embed
HTML EMBED
Click to Copy
Download
HTML Embed
HTML EMBED
Click to Copy
This Is Uncomfortable
Download
HTML Embed
HTML EMBED
Click to Copy
Corner Office from Marketplace
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report

‘Is it just me, or are we raising campaign money earlier?’

Jan 23, 2014
Share Now on:
HTML EMBED:
COPY

Hillary Clinton has not declared her candidacy for 2016. 

 That, of course, has not stopped Priorities USA Action – the largest liberal SuperPAC – from fundraising for her campaign.

 If you are shocked, don’t be.

 “We’ve had a permanent campaign for many, many years. Really, decades,” says Larry Sabato, professor of politics at the University of Virginia.

But even if fundraising isn’t happening any earlier, there is more pressure to get organized sooner. In part, that’s because outside groups or ambitious billionaires can throw money into a race at any time.

Bob Biersack, senior fellow at the Center for Responsive Politics, says you basically have to have your guard up. “In a world where one or two people can decide they really want this [or that] person to be the next president, and they’re going to invest tens of millions behind that effort, and that can come at any time, you can’t afford to wait,” he says.

What about the amount of money that’ll be spent in 2016? Candidates in 2008 spent $1.7 billion, in 2012 they spent just over $2 billion. Sabato say there are a few things that may push 2016 to break a new record.  

“With every additional cycle you have new technologies that have to be funded,” Sabato says. For example, Obama pioneered voter data mining and tracking technology in ’08 and ’12, now every candidate will feel they need that.

But, Sabato says, “they don’t do away with the television advertising, they still have all of that and the radio advertising and the direct mail and the polling and everything else they do.”

 Still, there is a limit to how much campaign spending can grow, and Steve Ansolabehere, professor of government at Harvard, thinks we’re reaching it. “In general, over the long stretch of American history, the amount of money that goes into campaigns tracks with the amount of money in society, the real GDP.”

 So the $3 billion presidential race may be a ways off.

If you’re a member of your local public radio station, we thank you — because your support helps those stations keep programs like Marketplace on the air.  But for Marketplace to continue to grow, we need additional investment from those who care most about what we do: superfans like you.

Your donation — as little as $5 — helps us create more content that matters to you and your community, and to reach more people where they are – whether that’s radio, podcasts or online.

When you contribute directly to Marketplace, you become a partner in that mission: someone who understands that when we all get smarter, everybody wins.