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Final Note

Amazon’s crazy-scary "anticipatory shipping"

Kai Ryssdal Jan 17, 2014
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Final Note

Amazon’s crazy-scary "anticipatory shipping"

Kai Ryssdal Jan 17, 2014
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This final note about Big Data and what companies know about us.

Amazon has won a patent for what it calls “anticipatory shipping,” which is just what it sounds like: It’s gonna start shipping you stuff before you order it.

The Wall Street Journal says Amazon will consider previous orders, product searches, wish lists, shopping-cart contents, returns and even how long your cursor lingers on an item.

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