The Rockefeller Center Christmas Tree is lit December 4, 2013 in New York.
The Rockefeller Center Christmas Tree is lit December 4, 2013 in New York. - 
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The flu season is upon us, and if last year is any guide, it could be a bad one. Last year was one of the worst in recent history. For companies in the business of  helping people through their aches, pains, fevers, runny noses, and the rest, there is money to be made. But first you’ve got to find those people. To do that, companies are watching us

In this time of giving, roughly 25 percent of us choose to donate before the end of the year. And there’s a benefit to charitable giving beyond the warm and fuzzy holiday spirit -- such donations can shave a bit off the year’s tax bill.

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As a nonprofit news organization, what matters to us is the same thing that matters to you: being a source for trustworthy, independent news that makes people smarter about business and the economy. So if Marketplace has helped you understand the economy better, make more informed financial decisions or just encouraged you to think differently, we’re asking you to give a little something back.

Become a Marketplace Investor today – in whatever amount is right for you – and keep public service journalism strong. We’re grateful for your support.

Follow Mark Garrison at @GarrisonMark