We fell short of our Fall Fundraiser goal of 2,500 donations. Help us catch up ⏩ Give Now
Final Note

Starbucks’ trademarks the ‘Fizzio’

Kai Ryssdal Oct 14, 2013
HTML EMBED:
COPY
Final Note

Starbucks’ trademarks the ‘Fizzio’

Kai Ryssdal Oct 14, 2013
HTML EMBED:
COPY

This final note today: Starbucks, at long last, finally jumped the shark.

After insisting for years that a skinny, soy, vanilla, triple-pump frappucino with whipped cream can be called coffee.

Ad Age is reporting that Starbucks has made a trademark filing for the the word ‘Fizzio.’

People who know way more about these things that I do suspect it may mean the company’s going to get into fizzy drinks.

There’s a lot happening in the world.  Through it all, Marketplace is here for you. 

You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible. 

Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.