By The Numbers

Royal baby watch: What a celebrity baby can reap

Daryl Paranada Jun 19, 2013

A Royal baby could bring in a royal amount of money.

The Centre for Retail Research estimates that Royal baby fever could boost the British economy by nearly $400 million between July 1 and August 31. That includes supporters celebrating the birth (alcohol is expected to amount to $97 million), buying books and other media connected to the event, and sales from overseas well-wishers. The British royal family is offering baby products to mark the arrival of the newborn heir, which is due mid-July.

How will all that money get spent? Here’s a breakdown, according to the Centre for Retail Research:

Festivities: $136 million
Souvenirs and toys: $125 million
Books, DVDs and Media: $119 million
TOTAL: $380 million

Given William and Kate’s propensity to break with tradition, it wouldn’t be surprising if the Royal couple didn’t sell the first photo of their baby. But many other celebrity couples have earned big bucks selling off photos of their offspring.

Take a look at this chart, based on 2008 data from Forbes, of the highest-selling baby photos:

Of course, not every celebrity baby picture has been sold for millions to a magazine. Beyonce and Jay-Z first unveiled a picture of Blue Ivy on their websites, and the first look at Mariah Carey and Nick Cannon’s twins came on an episode of ABC’s “20/20.”

There’s a lot happening in the world.  Through it all, Marketplace is here for you. 

You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible. 

Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.