Flags fly in front of the space shuttle Endeavour as it sits on launch pad 39-A at the Kennedy Space Center, on May 15, 2011 in Cape Canaveral, Florida. - 

The only thing better than a captive audience is a friendly one. So it makes sense that ahead of the new Star Trek movie, there will be a message from America's real life space explorers.

Lindsey Turrentine, editor at CNET Reviews, joins Marketplace's Ben Johnson to explain NASA's new advertising campaign.

Watch NASA's ad below:

Follow Ben Johnson at @@TheBrockJohnson