Download
HTML Embed
HTML EMBED
Click to Copy

Latest Episodes

Download
HTML Embed
HTML EMBED
Click to Copy
Make Me Smart with Kai and Molly
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Download
HTML Embed
HTML EMBED
Click to Copy
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Tech
Campaign Trail

Could Google be this election’s true crystal ball?

Kai Ryssdal Oct 23, 2012
Share Now on:
HTML EMBED:
COPY

There are a ton of polls out there trying to predict what’s going to happen on November 6th. But do those polls really say that much about the average voter and the issues that are most on their minds?

Seth Stephens-Davidowitz is a Ph.D student in economics at Harvard. He’s tracking what voters are searching for in Google to find out how they’ll vote in November. Stephens-Davidowitz says his method is more accurate than polls that simply ask voters to respond to questions.

“People tend to be a lot more honest with a search engine…as opposed to polls,” says Stephens-Davidowitz.

One surprising finding? There are more search engine queries for “Paul Ryan Shirtless” than “Paul Ryan Budget.” Stephens-Davidowitz says is an indicator of a key problem with polls. Voters may say they want elections to focus more on policy but in truth, they may be more interested in other details.

Stephens-Davidowitz wrote a more complete analysis of his findings for the New York Times.

If you’re a member of your local public radio station, we thank you — because your support helps those stations keep programs like Marketplace on the air.  But for Marketplace to continue to grow, we need additional investment from those who care most about what we do: superfans like you.

Your donation — as little as $5 — helps us create more content that matters to you and your community, and to reach more people where they are – whether that’s radio, podcasts or online.

When you contribute directly to Marketplace, you become a partner in that mission: someone who understands that when we all get smarter, everybody wins.

We’re counting on you today!

Marketplace helps you stay financially responsible all year, now we need YOUR help to keep our budget on track.
Donate NOW to help us hit our target of 2,500 Marketplace Investors by June 30!