If you log on to Twitter today, you’ll notice the trending topic #BelieveinAmerica, with a “Promoted” tag next to it. Promoting what you ask?  The GOP convention (paid for by the Romney campaign). From The Verge:


The Journal confirmed with the Romney campaign's digital director Zac Moffatt, and Twitter confirmed to us that this is the first official political campaign to buy a trending topic, which has been possible since December of 2010. Thursday night, the last night of the RNC, is the night that Mitt Romney is scheduled to officially accept the Republican nomination for President in Tampa, Florida.

Of course controlling the trending tag of the day is very different from controllling how people use it. As of this morning there are a whole lot of non-Romney supporters tweeting with the #believeinAmerica tag.
Also, the second trending topic at this hour is a seemingly un-promoted #GOP2012.
Here’s the WSJ video of Romney’s digital director Zac Moffatt explaining the buy.

“I think the best compliment I can give is not to say how much your programs have taught me (a ton), but how much Marketplace has motivated me to go out and teach myself.” – Michael in Arlington, VA

As a nonprofit news organization, what matters to us is the same thing that matters to you: being a source for trustworthy, independent news that makes people smarter about business and the economy. So if Marketplace has helped you understand the economy better, make more informed financial decisions or just encouraged you to think differently, we’re asking you to give a little something back.

Become a Marketplace Investor today – in whatever amount is right for you – and keep public service journalism strong. We’re grateful for your support.

Follow Adriene Hill at @adrienehill