Magazine newsstand sales fall dramatically

Jeremy Hobson and Jeff Horwich Aug 7, 2012

So a few weeks ago we reported that Vogue’s ad sales were up at their highest level since the recession. But that doesn’t mean the whole magazine industry is doing so well.

At Conde Nast alone, Vogue, Vanity Fair, Lucky and Allure all experienced double-digit declines in newsstand sales, according to new data out today from the Audit Bureau of Circulations. In the first six months of this year, magazine sales slumped 9.6 percent overall.

Here to talk with us in today’s Mid-day Extra is Amy Wicks, media reporter at a magazine I do my part to regularly pick up from the newsstand — Women’s Wear Daily.


We’re here to help you navigate this changed world and economy.

Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.

In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.

Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.