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London 2012

The price of Olympic uniforms

Jeremy Hobson and Jeff Horwich Jun 21, 2012
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London 2012

The price of Olympic uniforms

Jeremy Hobson and Jeff Horwich Jun 21, 2012
HTML EMBED:
COPY

The new track and field uniforms for this year’s Olympic games were recently unveiled by Nike.

The big selling point? After wind tunnel testing and more, they are expected to shave up to 0.023 seconds off 100-meter sprint times compared to the suits in Beijing.

Is all that investment really worth getting a hair faster? And what’s in it for Nike?

Here to talk with us in today’s Mid-day Extra is Paul Hochman, Gear and Technology Editor for the NBC TODAY Show. He’s covered the last four Olympics games, and will be covering London 2012 as well.

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