Yahoo chairman, board members step down

David Brancaccio Feb 8, 2012

They call it “Yahoo!”, but the online “portal” as they used to label it, is an unhappy place these days. The chairman and three other Yahoo board members have just stepped down. Co-founder Jerry Yang recently quit and before that, the CEO Carol Bartz was fired.

If you have a great news business strategy for Yahoo that will help them start making lots of money again, you might want to pop ’em an email. And I’m only half kidding.

Laura Didio, a tech industry analayst at the consulting firm ITIC, says it’s not that Yahoo is a bad search engine.

Laura Didio: The issue is that they are being subsumed, if you will, just by the sheer power and marketing muscle that the Googles of the world have. And that’s really tough.

She says job one for new leadership at Yahoo may be selling parts, if not all, of the company.  And doing something to cure a sense of dread over there.

Didio: They’re also going to have to jump start employee morale, which has got to be at an all-time low, given all of these upheavals that have been going on over the past several years as they lose market share.

Perhaps it’s the exclamation point at the end of the Yahoo name that’s holding it back.

Marketplace is on a mission.

We believe Main Street matters as much as Wall Street, economic news is made relevant and real through human stories, and a touch of humor helps enliven topics you might typically find…well, dull.

Through the signature style that only Marketplace can deliver, we’re on a mission to raise the economic intelligence of the country—but we don’t do it alone. We count on listeners and readers like you to keep this public service free and accessible to all. Will you become a partner in our mission today?

Your donation is critical to the future of public service journalism. Support our work today – for as little as $5 – and help us keep making people smarter.