I’ve been saying it for a while now: if you want to be ahead of the curve, the social network to watch is Pinterest. Because things are getting very interesting over there. Or should I say PINTERESTING? No, I should not. Pinterest is now driving more referral traffic than YouTube, Google+, and LinkedIn combined. And it’s only a tenth of a percentage point behind Twitter. And it’s growing like crazy while everyone else is staying pretty flat. That’s all according to a recent report from Shareaholic.
This is all being accomplished while the site is invitation only. You can request an invite from the site or get one from someone you know.
So is this the new Facebook? Is this the wave that will sink Big Face?
Well, maybe. I wonder, though, about the focus of it. At the moment, Pinterest has a strong focus on fashion, decorating, food, and crafts. It skews heavily female. So can it grow huge if that stays the same?
Or can it expand beyond in the same way that Facebook used to be for college students and now your mom is on it?
Regardless, watch Pinterest with interest.
If you’re a member of your local public radio station, we thank you — because your support helps those stations keep programs like Marketplace on the air. But for Marketplace to continue to grow, we need additional investment from those who care most about what we do: superfans like you.
Your donation — as little as $5 — helps us create more content that matters to you and your community, and to reach more people where they are – whether that’s radio, podcasts or online.
When you contribute directly to Marketplace, you become a partner in that mission: someone who understands that when we all get smarter, everybody wins.