The Punchline

American Airlines the big winner in NBA finals

Jeremy Hobson May 30, 2011

The NBA Finals start tomorrow, and most fans probably have a team they are hoping wins – either the Dallas Mavericks or the Miami Heat.

There is one company, however that won’t mind either way. That’s because it owns the naming rights for both team’s arenas: The American Airlines Center in Dallas and the American Airlines Arena in Miami.

Analysts say each game in the series is worth about $9 million in brand exposure for American.

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