The NBA Finals start tomorrow, and most fans probably have a team they are hoping wins – either the Dallas Mavericks or the Miami Heat.
There is one company, however that won’t mind either way. That’s because it owns the naming rights for both team’s arenas: The American Airlines Center in Dallas and the American Airlines Arena in Miami.
Analysts say each game in the series is worth about $9 million in brand exposure for American.
Stories You Might Like
As a nonprofit news organization, our future depends on listeners like you who believe in the power of public service journalism.
Your investment in Marketplace helps us remain paywall-free and ensures everyone has access to trustworthy, unbiased news and information, regardless of their ability to pay.
Donate today — in any amount — to become a Marketplace Investor. Now more than ever, your commitment makes a difference.
