News In Brief

Irony Watch: Atkins diet food company sold to owners of Carvel ice cream, Cinnabon

Jaclyn Giovis Dec 10, 2010

Atkins Nutritional Holdings, the company best-known for the low-carb Atkins diet, has new owners. And they have a sweet tooth.

Private equity firm North Castle Partners sold the Denver-based Atkins to another investment firm, Roark Capital Group, for an undisclosed sum, the company said Friday.

Roark owns brands such as Carvel ice cream, Cinnabon cinnamon rolls, and Auntie Anne’s soft pretzels, all of which would be off-limits for Atkins dieters who are more likely to buy Atkins branded shakes and protein bars, or other food items approved under the carb-free diet.

Atkins has changed hands four times since the 2003 death of dieting pioneer Dr. Robert Atkins.

As a nonprofit news organization, our future depends on listeners like you who believe in the power of public service journalism.

Your investment in Marketplace helps us remain paywall-free and ensures everyone has access to trustworthy, unbiased news and information, regardless of their ability to pay.

Donate today — in any amount — to become a Marketplace Investor. Now more than ever, your commitment makes a difference.