The Greenwash Brigade

Looking back: Were the 2010 Olympics green, green-washed, or green-wished?

Jo Easton Mar 1, 2010

The 2010 Vancouver winter Olympics were to have been the greenest in history and there’s no shortage of hits when you search for “Green Olympics 2010.” But how green were they, really? Did the Olympic organizers and promoters succeed at their mission, did they wash it green, or did they just wish the games were green? A quick roundup:

There’s the official story. There’s the David Suzuki Foundation overview, scorecard (they got a bronze), and press release. The NYT highlights new-fangled Zambonis.

Blog-wise, the Vancouver Examiner has a host of posts, and there’s also the local skeptic. Then there are the summarizing believers here and here, the accountability crew, and the open-ended inquiry. Other skepticism addresses various kinds of construction, like the ski slopes (plus the lack of snow.)

There’s more than I could read – what stories have you found to support a Green, Green-washed, or Green-wished argument for the 2010 Vancouver winter Olympics?

We’re here to help you navigate this changed world and economy.

Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.

In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.

Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.