TEXT OF STORY
Bill Radke: The swine flu outbreak is another cruel blow to Brand Mexico. A country dependent on tourism is trying to overcome a murderous drug trade and now a potential deadly pandemic. From the Americas Desk at WLRN, Marketplace’s Dan Grech reports.
Dan Grech: Mexico is desperate to improve its image among foreign travelers. But spinning drug gangs is a piece of cake compared to explaining away an outbreak of swine flu.
Kevin McCauley covers the public relations business for O’DwyerPR.com:
Kevin McCauley: Swine flu is mysterious, it’s insidious. It’s a very different problem. Hard, almost impossible to deal with.
McCauley says because Mexico so interlocked with the U.S., Mexico faces a bigger challenge than did Asia during the SARS epidemic of 2003.
McCauley: First thing they have to do is to reassure people in United States that the swine flu situation is being aggressively taken care of. And there has to be then a period of six months where there are no more outbreaks. And then we can start talking about travel to Mexico.
Mexico is in the process of hiring a U.S. PR firm to help spread that message.
I’m Dan Grech for Marketplace.
We’re here to help you navigate this changed world and economy.
Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.
In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.
Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.