The Marketplace Reader

Heads up: Air New Zealand is looking for a few bald men

Lori Stassi Sep 10, 2008

My mother always said she had eyes in the back of her head. Now, a New Zealand airline wants to put temporary tattoos on the back of the heads of bald people.

The country’s national airline is looking for 70 bald men or men with shaved heads to stand in lines at three airports while wearing temporary tattoos on the back of their heads. That way the people in line behind them will see the message. The tattoos will promote a new check-in system to reduce waiting times.

An article in Newsweek said Air New Zealand will pay its “cranial billboards” one thousand New Zealand dollars — that’s about $660 in the U.S. The tattoos will last about two weeks before they fade away.

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