The Marketplace Reader

Social networking, baby style

Richard Core Jul 14, 2008

Yahoo’s “Tech Ticker” has a video interview with Tina Sharkey, chairwoman of BabyCenter, which Yahoo says “may be one of the largest interactive media brands you’ve never heard of — unless of course you’re a parent or an expecting parent.” Starting today, BabyCenter is aiming to be one of the world’s largest social networks.

The site is owned by Johnson & Johnson and claims to reach 78% of online moms in the United States. It was started by two single guys who sold the brand to eToys.com in 1999. Two years later, eToys sold it to Johnson & Johnson just before it went bankrupt for $10 million. The property has quietly grown since with forums and chat boards filled with new and expectant moms looking to reach out to each other.

We’re here to help you navigate this changed world and economy.

Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.

In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.

Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.