U.K. rates Google tops in business

Stephen Beard Feb 25, 2008
HTML EMBED:
COPY

U.K. rates Google tops in business

Stephen Beard Feb 25, 2008
HTML EMBED:
COPY

TEXT OF STORY

Doug Krizner: The results of a new survey in the U.K. were released this morning. British business people rated the top corporate brands. Guess who’s number one? Would you be surprised if I said Google, followed closely by Microsoft? Stephen Beard has more from London.


Stephen Beard: The survey is designed to identify the brands with the best reputation, and which have the biggest impact on British business.

Coming top is quite an achievement for Google. It pushed the state-owned broadcaster, the BBC, out of the number one slot. Beating Microsoft into second place must be gratifying, too.

Stephen Cheliotis of the Superbrands Consultancy, which carried out the survey:

Stephen Cheliotis: It’s no fault of Microsoft, really. I don’t think they’ve done anything wrong this year that’s made them fall below Google. But I think Google just simply is riding on the crest of a wave and is in everyone’s consciousness at the moment.

One brand name in the top 10 is on the face of it rather surprising. The oil giant BP is ranked number three. Its reputation in Britain apparently remains intact. All the damage was done in the U.S., with the Texas City refinery fire and the oil leaks in Alaska.

In London, this is Stephen Beard for Marketplace.

There’s a lot happening in the world.  Through it all, Marketplace is here for you. 

You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible. 

Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.  

Need some Econ 101?

Our new Marketplace Crash Course is here to help. Sign-up for free, learn at your own pace.