What have you always wondered about the economy? Tell us

‘Reelz’ movie previews

Ashley Milne-Tyte Jun 13, 2006

TEXT OF STORY

MARK AUSTIN THOMAS: Are you a big movie fan like me? Well, a there’s a new service set to launch in 28 million homes in September. It won’t actually show movies, but it will discuss everything you could want to know about them. Ashley Milne-Tyte explains.


ASHLEY MILNE-TYTE: When ReelzChannel first tried to launch five years ago it didn’t get off the ground. Cable and satellite companies didn’t want to distribute it. But they’ve changed their minds.

The reason, says John Dempsey of Variety, is the explosion in TV movies, including pay-per-view and video-on-demand. Reelz persuaded those companies it could be very useful.

JOHN DEMPSEY: So you’ve got about 4,000 movies to kind of navigate and so I guess what they thought was, let’s offer a service that will at least let people know some of the movies that are on.

And help drive traffic to those channels. Reelz intends to entertain its viewers with movie trivia and feisty debates between critics.

Dempsey says it’ll a substantial audience, because it’s going to be supported entirely by advertising.

I’m Ashley Milne-Tyte for Marketplace.

Marketplace is on a mission.

We believe Main Street matters as much as Wall Street, economic news is made relevant and real through human stories, and a touch of humor helps enliven topics you might typically find…well, dull.

Through the signature style that only Marketplace can deliver, we’re on a mission to raise the economic intelligence of the country—but we don’t do it alone. We count on listeners and readers like you to keep this public service free and accessible to all. Will you become a partner in our mission today?

Your donation is critical to the future of public service journalism. Support our work today – for as little as $5 – and help us keep making people smarter.