Sony's hopes ride on PlayStation 3

Shoppers pay for their PlayStation 3 game consoles after waiting in line for three days outside a Los Angeles store.

KAI RYSSDAL: Here's today's sign the consumer apocalypse is upon us. CompUSA says it'll open up Thanksgiving night from 9 to midnight. It's not satisfied opening at 5 Friday morning will give it a big enough edge, I guess.

One item that's already flying off store shelves is Sony's PlayStation 3. It came out today — midnight, actually. There are reports of people being shot over the game console.

Jeff Gerstmann is a senior editor with GameSpot. He says Sony's taking a big bet on the PS3:

JEFF GERSTMANN: It touches every single part of the Sony organization. It'll play Blu-ray movies, so of course you've got Sony Pictures wanting to make sure that they can get a piece of the living room with the PlayStation 3. It's got a whole online store, so the potential for kind of going after something like Apple and iTunes, and so Sony's record labels are in on it.

Sony could sure use a home run. It had to deal with that big battery recall earlier this year which took a chunk out of its bottom line.

About the author

Kai Ryssdal is the host and senior editor of Marketplace, the most widely heard program on business and the economy in the country.


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