Defense! Defense!

The Blackstone Group, the world’s largest private equity asset manager, went on a buying spree recently. What were they shopping for? Domain names, of course. Specifically, names that put the company or its CEO’s name in a bad light. The strategy is commonly known as registering defensive domain names. In this case, Blackstone bought BlackstoneSucks.com and SchwarzmanSucks.com (Peter Schwarzman is the CEO). Reuters points out: “Private equity professionals are having to defend their record as job creators against popular criticism of them as asset-strippers in pin-striped suits, saddling companies with debt, selling their assets and taking dividends.” So I suppose it’s a good idea to preemtively buy up sites before the haters get a chance to, but you just can’t find ‘em all.
As of this morning, and I’m not advocating anything, here’s a short list of name’s you can still buy:
BlackstoneReallySucks.com
IHateBlackstone.com
BlackstoneKillsKittens.com
ILoveBlackstone.com (Get it? Irony.)
BlackstoneBlows.com

About the author

Marc Sanchez is the technical director and associate producer for Marketplace Tech Report where he is responsible for shaping the sound of the show.

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