Defense! Defense!

The Blackstone Group, the world’s largest private equity asset manager, went on a buying spree recently. What were they shopping for? Domain names, of course. Specifically, names that put the company or its CEO’s name in a bad light. The strategy is commonly known as registering defensive domain names. In this case, Blackstone bought and (Peter Schwarzman is the CEO). Reuters points out: “Private equity professionals are having to defend their record as job creators against popular criticism of them as asset-strippers in pin-striped suits, saddling companies with debt, selling their assets and taking dividends.” So I suppose it’s a good idea to preemtively buy up sites before the haters get a chance to, but you just can’t find ‘em all.
As of this morning, and I’m not advocating anything, here’s a short list of name’s you can still buy: (Get it? Irony.)

About the author

Marc Sanchez is the technical director and associate producer for Marketplace Tech Report where he is responsible for shaping the sound of the show.


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