Help us tell the story: What's your brand promise?

Read an article this week talking about how it's more important than ever to know what your "brand promise" is.

It's the kind of phrase I can't stand. I'm not a brand. I'm a person. And apparently I'm seriously old-fashioned when I say things like that.

Anyway, I brought it up again during our call-in segment with Liz Weston, who really is a brand unto herself. You can hear her thoughts this weekend.

In the meantime, I want to know what your "brand promise" is. And if you want help developing one, tell us. We're bringing in an expert and will pick from among your answers/requests to be on air with said expert. You might even win a Piggy Award.

Leave your comments here or on our Facebook page.

About the author

Tess Vigeland is the host of Marketplace Money, where she takes a deep dive into why we do what we do with our money.


I agree to American Public Media's Terms and Conditions.
With Generous Support From...