Planning a Kickstarter campaign? Avoid these words

A new study from Georgia Tech looks at how words you use can determine whether your Kickstarter campaign reaches its goal.

Researchers analyzed proposal language and found projects with phrases like "even a dollar" or "not been able" don't do well. Talk like that in your campaign pitch, and I hope you have rich relatives. As for winning projects, they stressed reciprocity, scarcity and authority. 

About the author

Mark Garrison is a reporter for Marketplace and substitute host for the Marketplace Morning Report, based in New York.

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