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Does a bad rep hurt Goldman Sachs?

The Goldman Sachs building at 85 Broad Street, Manhattan.

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TEXT OF STORY

Kai Ryssdal: Another day, another piece of bad news for the Wall Street bank everybody loves to hate. That'd be Goldman Sachs. Congress is looking into how the firm managed to make so much money while the rest of us were stuck in a recession. The inquiry comes at a challenging time for the bank's public relations staff. You may have heard about a recent article in Rolling Stone calling Goldman a vampire squid wrapped around the face of humanity. Goldman doesn't exactly cater to small investors, so we wondered if it really cares about the bad press. Marketplace's Amy Scott reports.


AMY SCOTT: Goldman Sachs made almost $3.5 billion last quarter. So who cares if some reporter calls it a vampire squid.

NOMI PRINS: It truly couldn't care less what we think of it, because it doesn't impact its bottom line.

Nomi Prins wrote the book "It Takes a Pillage" about the financial bailout. She's also a former managing director at Goldman Sachs. She says Goldman's clients are mostly institutions and very wealthy people. As long as the bank is making them money, she says its reputation with the masses doesn't really matter.

NOMI PRINS: It had a record profit. It's going to give either record or near record bonuses, and as long as the public doesn't really own or dump its stock, which hasn't been the case, there's no impact to its bottom line whatsoever at all.

That could change if the public outcry causes lawmakers and regulators to interfere. A Goldman Sachs spokesman told me the firm does care about what the public thinks. He says the bank has been more "proactive" lately in addressing what it considers misperceptions about the business.

Goldman's reputation on Wall Street is another matter. Gustavo Dolfino runs the financial recruiting firm White Rock Group. He says all the scrutiny could make it more difficult for Goldman to attract top talent.

GUSTAVO DOLFINO: They just were a part of the excess that went on. And I think it's going to take some time to get back the Street's respect.

Dolfino says besides, it's likely in the future the pay packages at Goldman Sachs won't be what they used to be. He says the players want to strike out on their own, or work for hedge funds or private equity firms, where the real money can be made.

In New York, I'm Amy Scott for Marketplace.

About the author

Amy Scott is Marketplace’s education correspondent covering the K-12 and higher education beats, as well as general business and economic stories.
LJ Amoons's picture
LJ Amoons - Jul 29, 2009

I was wondering if you would even mention this - why the drag time? And yet you go in-depth on creepy Michael Vick.

James A Keddie's picture
James A Keddie - Jul 28, 2009

GS took Tarp money... in fact, applied for it.... at least some of their success, even though they've paid the Tarp back... is due to the Tarp....

No compensation over 400K, the amount the President makes... period full stop..

These people have no ethics... No work is worth 100M...... yes, they make money off of big institution funds.. .but those big institutions get their funds from small invertments.. like grandma's and struggling couples...

No one is worth 100K...

Tax the shit out of the GS people... every penny of it...!!

Matt Jones's picture
Matt Jones - Jul 28, 2009

The economic crisis has eliminated a good deal of the competition so big, Goldman-Sachs-type banks can rake it in and dole out record bonuses. I liken this recent trend to any other regulatory race-to-the-bottom. Goldman-Sachs and its executives, in lieu of sound business practices that incorporate a reasonable amount of risk, surrender to the lure of the big score and potentially record bonuses. The end result of the financial crisis seems to evidence further consolidation of wealth for the privileged class and the need for the middle class's own Endangered Species Act. It seems due time for the public to Tweet, e-mail, and blog its way into the consciousness of Goldman-Sachs, its counterparts, and our elected officials. If there are no repercussions for unsustainable business practices, they will simply continue. The U.S. cannot afford another trillion dollar bailout of the already well-compensated. Hopefully, the American people will not tolerate the specter of one.