The web bookmarking site Delicious, or del.icio.us was hugely popular among heavy internet users who had some degree of web expertise (webpertise?) but didn't really catch on with a wider audience. Now, Steve Chen and Chad Hurley, founders of YouTube, are trying to bring it back. Chen and Hurley sold YouTube to Google some years ago for 1.65 billion dollars and have recently started their own company. They bought Delicious off Yahoo.
The current home page of Delicious features a simple cascade of blue links, the most recent pages bookmarked by its users, and it tends to largely be dominated technology news. But the new Delicious aims to be more of a destination, a place where users can go to see the most recent links shared around topical events, like the Texas wildfires or the anniversary of the Sept. 11 attacks, as well as the gadget reviews and tech tips.
The home page would feature browseable "stacks," or collections of related images, videos and links shared around topical events. The site would also make personalized recommendations for users, based on their sharing habits. "We want to simplify things visually, mainstream the product and make it easier for people to understand what they're doing," Mr. Hurley said.